Nike Fuelband
Barclays Center Takeover

Designed at: Hybrid Design
Creative Direction: Caleb Kozlowski
Design: Mike Andersen
Video Production: Superhuman

Nike wanted to make a big impact in New York City for the launch of the new Nike+ Fuelband color ways. Nike approached Hybrid Design to conceptualize, design, and execute a digital take over of Brooklyn’s Barclays Center, home of the Brooklyn Nets. We created a series of animations to be displayed during home games. The animations were executed to fit a wide range of digital formats including stadium ribbon banners, center scoreboard screens, and Barclays’ unique exterior LED cylinder.